The beauty industry is a multi-billion dollar BUSINESS. The emphasis on business is intentional.
I know when most of us entered beauty school, we envisioned life as artists creating masterpieces with hair while clients flocked to us from around the city/state/country clamoring for our expertise . . .
Earth to stylist! YOU are a business. Stop protesting. Just listen.
You are in the business of selling yourself. Not that haircut, not those highlights.
Have you really thought about why your clients see you when there are thousands of people with similar technical skills?
It’s because of who you are. From your attire, to your laugh, to the way you listen intently as they lay all of their burdens down. Your clients purchase your time to have an experience with you. Yes within that time, you are performing a service, but they really want the essence of you.
Plan to give you. Authentically. Wholeheartedly.